marketing with a heart

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What Others Are Saying About Ben Gioia and His Strategies:

“What resonates the most with me about Ben is his heartfelt and patient approach, blended with skillful coaching aimed at achieving results.

Ben offers an array of ideas, resources and a strategic plan that gives traction to your vision while staying connected to the heart of your business.”

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Story, Purpose, Why, and Your Driving Force

When you want to create results, in anything you’re doing, you want to start with why. Your why…is what’s important to you and how you want to live your life. It’s born from your guiding principles and informs the choices you make. Your why…is who... read more

Why Values Are Dangerous For Your Business

In The 7 Habits of Highly Effective People, Stephen Covey talks about three constants in life: change, choice, and principles. 
 Principles are not the same as values. Here’s why:
     1. Values change according to time, place, situations, and the people... read more

Conscious Marketing Is Better Marketing

Did you know that conscious marketing and conscious business will make your company or organization more profitable, more successful, and more sustainable? It’s also more fun and fulfilling than just chasing after profit…which is often at the expense of your health,... read more

Jack Canfield, Marci Shimoff, and Me

Have you ever been told you couldn’t do something? What was your instinctive response? Mine has always been ‘Oh, yeah? Watch me!!!’ That’s not to say I wasn’t scared (and sometimes a little slow to act), but I never let that stop me. Likewise, my friend... read more